21/03: Make My Logo Bigger Cream
We just wrapped up a project that demonstrates the full range of our creative services - branding, print design, photography, page layout, website design/development, illustration, and trade show graphic design. The project was for the Westview neighborhood located in southwest Atlanta.
Check out the website at www.westviewatlanta.com. It features an all CSS based design that runs on an open source CMS. We implemented various modules and Flash slideshows to showcase the neighborhood. All of the photography on the website was shot by us. We also wrote all of the content, which we don't normally do. (We really aren't copywriters!)
For the book we shot photographs of various neighbors to go along with their testimonials. The shots show the neighbors and their homes. Once we had all of the photographs we designed and laid out a book. The book will be used as a marketing tool at the Atlanta Home Show.
Additionally, we designed a bookmark that plays up the "Remembering the past. Creating the future." campaign. The bookmark has an illustrated bungalow on the front and features various facts about the past, present, and future on the back. It will be distributed at the Atlanta Home Show and to people interested in the neighborhood.
For the Atlanta Home Show we created tradeshow graphics that consist of a vinyl banner and two 36 inch x 36 inch display boards. The Home Show attracts more than 30,000 visitors, so the challenge was to make Westview stand out amongst the other neighborhoods. In order to do so we had to make the booth look professional and visually appealing, while working on a shoestring budget.
Check out the website at www.westviewatlanta.com. It features an all CSS based design that runs on an open source CMS. We implemented various modules and Flash slideshows to showcase the neighborhood. All of the photography on the website was shot by us. We also wrote all of the content, which we don't normally do. (We really aren't copywriters!)
For the book we shot photographs of various neighbors to go along with their testimonials. The shots show the neighbors and their homes. Once we had all of the photographs we designed and laid out a book. The book will be used as a marketing tool at the Atlanta Home Show.
Additionally, we designed a bookmark that plays up the "Remembering the past. Creating the future." campaign. The bookmark has an illustrated bungalow on the front and features various facts about the past, present, and future on the back. It will be distributed at the Atlanta Home Show and to people interested in the neighborhood.
For the Atlanta Home Show we created tradeshow graphics that consist of a vinyl banner and two 36 inch x 36 inch display boards. The Home Show attracts more than 30,000 visitors, so the challenge was to make Westview stand out amongst the other neighborhoods. In order to do so we had to make the booth look professional and visually appealing, while working on a shoestring budget.
The Pacific Group (one of our clients) just won the 2007 ARC 'Developments of Excellence' Award for a LIVE, SHOP, PLAY neighborhood they developed called West Village. For those of you that don't know, West Village is located on the north west side of Atlanta near Smyrna and Vinings. It features a "downtown" area with shopping and restaurants, single-family homes, townhomes, and condos. A lot of time and planning (and money) have gone into making it a success.
Congrats guys for a job well done!!
Check out the West Village website, built by us, at www.westvillagega.com!
Congrats guys for a job well done!!
Check out the West Village website, built by us, at www.westvillagega.com!
16/10: Etch a case!
I made a post a few weeks ago about Etch Studios in L5P. We have been working closely with Richard at Etch to put together some cool concepts that utilize the laser. Our latest project really took full advantage of the lasers capabilities. I have an aluminum laptop case that was begging for some customization!
You can check out the video of the laser in action at: www.etchstudios.com/video/
You can check out the video of the laser in action at: www.etchstudios.com/video/
This seems to be a real debate these days. The funny thing is almost nobody knows the real reason. I personally grew up using Apples because my mom was a teacher. Every summer the teachers were allowed to bring home a computer, so that is what we had in the house. I bought my first PC when I went to university. This was mainly a decision based on my financial situation at the time. There was no way I could afford to buy myself an Apple!
With that being said over the years I ended up sticking with my PC. A Windows machine is far cheaper than an Apple and they do the exact same thing, so I have never been persuaded to spend the extra cash.
Being designers many people are surprised that we don't use Apples in our office. I always laugh a little bit at this stereotype because nobody ever seems to know why designers use Apples. The most common comment I hear is "Aren't they better at graphics?" Of course my favorite is "Designers like things that look aesthetically pleasing so they buy Apples!" If this really is the case then it is a sad, sad day. Buying a computer for how it looks is like buying an expensive sports car with straight-4. Of course, Apples are generally built well, so I am by all means not saying they are cheap under the hood.
The real reason many designers still use Apples is because the original design programs (Illustrator and Photoshop) put out by Adobe were only available on the Mac. Once something becomes an "industry standard" it is difficult to break. It is even harder to break when people don't know why it was the standard in the first place, so the cycle goes on without anybody questioning it.
In reality today there is no major difference. The lines have slowly blurred over time between Apple and Windows. The operating systems both run on Intel based chips, they can be easily networked together, and files are almost universally interchangeable. The main differences are the way the companies market and promote themselves.
This is an interesting topic for me, so check back and I'm sure to write more!
With that being said over the years I ended up sticking with my PC. A Windows machine is far cheaper than an Apple and they do the exact same thing, so I have never been persuaded to spend the extra cash.
Being designers many people are surprised that we don't use Apples in our office. I always laugh a little bit at this stereotype because nobody ever seems to know why designers use Apples. The most common comment I hear is "Aren't they better at graphics?" Of course my favorite is "Designers like things that look aesthetically pleasing so they buy Apples!" If this really is the case then it is a sad, sad day. Buying a computer for how it looks is like buying an expensive sports car with straight-4. Of course, Apples are generally built well, so I am by all means not saying they are cheap under the hood.
The real reason many designers still use Apples is because the original design programs (Illustrator and Photoshop) put out by Adobe were only available on the Mac. Once something becomes an "industry standard" it is difficult to break. It is even harder to break when people don't know why it was the standard in the first place, so the cycle goes on without anybody questioning it.
In reality today there is no major difference. The lines have slowly blurred over time between Apple and Windows. The operating systems both run on Intel based chips, they can be easily networked together, and files are almost universally interchangeable. The main differences are the way the companies market and promote themselves.
This is an interesting topic for me, so check back and I'm sure to write more!
18/09: Make Your Mark Atlanta!
Atlanta's first laser marking studio has opened its doors! We are working with Richard @ Etch to put together their branding, website, marketing, etc. If you haven't seen or heard of laser marking it is a new fashion statement sweeping across the country. Basically the laser can "tattoo" pretty much anything - including iPods, cell phones, laptops, portfolio cases... you get the idea. It is a unique way to personalize all your belongings. Keep a look out around town for the advertising!!
Contact Etch:
Etch Studios is located in Little 5 Points.
Phone: 404-588-5155
www.etchstudios.com
Contact Etch:
Etch Studios is located in Little 5 Points.
Phone: 404-588-5155
www.etchstudios.com
12/03: New Website Coming Soon
We've been working on updating our website to show our portfolio work in a more organized fashion. We hope to have it up soon, so please check back in the next few weeks to flip through our work.
What can I say, we're just so busy with your work that we don't have time to work on our own!
What can I say, we're just so busy with your work that we don't have time to work on our own!
Kimball Hall is a Southern events facility located in historic Roswell, GA. They specialize in weddings, but also host a variety of other events. Julie, the director/owner, is very talented and her staff does a fantastic job! I would highly recommend them if you are getting married anytime soon.
We have been working with Julie on rebranding for about a year. We started with the identity and came up with some unique design elements and logo type that fit her personality and the facility. It was important that the overll look and feel reflect Julie (in addition to the facility) because she is a HUGE part of Kimball Hall. I colaborated with designer Masha Rastatourova on a Kimball Hall brochure to get the foundation layed out. We then implemented the design on the Kimball Hall business cards, letterhead, and envelopes (to be posted later when we have a good photo). The latest step involved us redesigning and updating the website - it launched yesterday! The website is an important marketing tool for Kimball Hall because it generates the majority of their business.
www.kimballhall.com
We have been working with Julie on rebranding for about a year. We started with the identity and came up with some unique design elements and logo type that fit her personality and the facility. It was important that the overll look and feel reflect Julie (in addition to the facility) because she is a HUGE part of Kimball Hall. I colaborated with designer Masha Rastatourova on a Kimball Hall brochure to get the foundation layed out. We then implemented the design on the Kimball Hall business cards, letterhead, and envelopes (to be posted later when we have a good photo). The latest step involved us redesigning and updating the website - it launched yesterday! The website is an important marketing tool for Kimball Hall because it generates the majority of their business.
www.kimballhall.com
West Village is a mixed-use community located in northwestern Atlanta - near Vinings. When complete residents will be able to live, shop, and play all within walking distance of home. The $450 million development consists of a retail Village Center with shops and restaurants, single-family homes, townhomes, condos, greenspaces, community centers, pools, and much more! It really is a forward thinking concept that replaces the typical "suburban neighborhood".
We launched phase one of the new website today! It replaces the original website (not built by us) that was a little light on content and usability. We worked for the Pacific Group to create a website that is user friendly, informative, and expandable. As the development continues to progress so will the website. Check it out, and who knows, maybe you will end up moving there!
www.westvillagega.com
We launched phase one of the new website today! It replaces the original website (not built by us) that was a little light on content and usability. We worked for the Pacific Group to create a website that is user friendly, informative, and expandable. As the development continues to progress so will the website. Check it out, and who knows, maybe you will end up moving there!
www.westvillagega.com
20/10: Subtonic Love Machine
I just finished up this flyer. It is for a show we are doing in November featuring New York's very own Frankie Bones!
